Template-Type: ReDIF-Article 1.0 Author-Name: Oyama Kazunobu Author-Email: oyamak01@kanagawa-u.ac.jp Author-Workplace-Name: Kanagava University, Yokohama, Japan Title: Values Realization Model of the Firm Abstract: Contemporary industrial society is still dominated by the model of the firm driven by profit maximizing. The article proposes a fundamentally different model of the firm which views profit not as an ultimate objective of the firm but only as a means of survival or a vehicle for realization of the values. The conclusion is that the excessive profit orientation can result in demise of the business. Classification-JEL: D92 Keywords: theory of the firm, profit maximizing, client base development, realization of the values Journal: Finansovyj žhurnal — Financial Journal Pages: 17-24 Issue: 2 Year: 2012 Month: April File-URL: http://www.nifi.ru/images/FILES/Journal/Archive/2012/2/statii/2012_02_02.pdf File-Format: Application/pdf Handle: RePEc:fru:finjrn:120202:p:17-24