Template-Type: ReDIF-Article 1.0
Author-Name: Yury N. Egorov
Author-Email: rabida@yandex.ru
Author-Workplace-Name: State University of the Ministry of Finance of the Russia, Moscow, Russia
Title: Logistics and Marketing in Goods and Services Diversification Strategy
Abstract: The diversification strategy is viewed as an example of interaction of various management approaches. The article presents the principles of product grouping based on both logistics and marketing rules (including determination of the product life cycle). The synergy in the corporate economic services management through the logistics — marketing interaction is defined.
Classification-JEL: M11, M31
Keywords: logistics, marketing, diversification, range, market segments, sales portfolio
Journal: Finansovyj žhurnal — Financial Journal
Pages: 73-80
Issue: 2
Year: 2012
Month: April
File-URL: http://www.nifi.ru/images/FILES/Journal/Archive/2012/2/statii/2012_02_08.pdf
File-Format: Application/pdf
Handle: RePEc:fru:finjrn:120208:p:73-80