Template-Type: ReDIF-Article 1.0
Author-Name: Ivan D. Kotlyarov
Author-Email: ivan.kotliarov@mail.ru
Author-Workplace-Name: Higher School of Economics (National Research University), St. Petersburg, Russia
Title: Credit Products Marketing Features
Abstract: The article presents description of the key differences in credit products marketing and marketing of other goods and services. The differences are explained by the features of money as a type of goods. The need for enhancement of legal regulation of interaction between banks and their clients as a key element of the banks’ marketing strategy is substantiated.
Classification-JEL: M41, G21
Keywords: bank marketing, credit product, product promotion, interest rate
Journal: Finansovyj žhurnal — Financial Journal
Pages: 81-88
Issue: 2
Year: 2012
Month: April
File-URL: http://www.nifi.ru/images/FILES/Journal/Archive/2012/2/statii/2012_02_09.pdf
File-Format: Application/pdf
Handle: RePEc:fru:finjrn:120209:p:81-88