Template-Type: ReDIF-Article 1.0 Author-Name: Maksim K. Shabalin Author-Email: shabalinmk@gmail.com Author-Workplace-Name: PJSC TransContainer, Russia Title: The Correct Evaluation of the Investment Value of the Object in a Time of Crisis Abstract: The article presents a fundamental change in the classical approach to business valuation on the Gordon method, which allows adapting the financial model to the factors that do not have a permanent character. As a result, a temporary jump in asset yields will not significantly influence the outcome, which would broaden the scope of applicability of the formula with a stable economic situation in the more approximate one to the Russian economy. Classification-JEL: D81 Keywords: business valuation, an impairment test, the Gordon model, discounted cash flows, the fair value, the market value Journal: Finansovyj žhurnal — Financial Journal Pages: 66-75 Issue: 4 Year: 2016 Month: August File-URL: http://www.nifi.ru/images/FILES/Journal/Archive/2016/4/statyi_4/fm_2016_4_08.pdf File-Format: Application/pdf Handle: RePEc:fru:finjrn:160408:p:66-75